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“Imagine Everyday!” seminar, held at Tokyo Midtown Design Hub on December 4th, 2025 brought together creative businesses, artists, researchers, and advocates from Finland and Japan to explore inclusivity within the experience economy ecosystems and creative industry drivers sparking societal change.

The second Open Strategy Workshop was held at the Saïd Business School of the University of Oxford in June.

Experience Economy program at Tampere University brought together business leaders and researchers to discuss the future of experiences at the Experience Economy Co-Creation Workshop.

The search for a happy life is a timeless question, and while no simple answer exists, research has shown that consumers often gain more satisfaction from experiences than material possessions. Memorable experiences, elämys in Finnish, are commonly associated, both in discourse and in earlier research, with extraordinary events, such as luxury or travel.

There is something unique about Finnish football culture. Seasons are decided in autumn rain, and spectators huddle wrapped in winter coats in the stands.

Experiences shape who we are, bringing people together, creating lasting memories, and building communities.