Experience Economy Phenomena II -Seminar offered perspectives on the changing experience economy

Miika Salmi Lipiäinen, Professor of Practice in Experience Economy at Tampere University and a leader of the Experience Economy @TUNI programme, visited Tampere University of Applied Sciences (TAMK) on 1 September 2026 to speak at the second Experience Economy Phenomena -seminar. The event brought together experts and representatives from different fields to explore current developments and future opportunities in the experience economy.

In his presentation, Miika discussed the growing significance of experiences in consumption and business. Consumer interest in experiences has increased over time, with a growing share of discretionary spending directed towards experiences rather than material goods. At the same time, the growing commercialisation and commodification of experiences raise important questions about the authenticity of experiences and what type of value they can generate.

Miika also introduced the research and teaching themes of the Experience Economy @TUNI programme. These include exploring how generative artificial intelligence shapes cultural preferences and taste; the business opportunities of more modest, everyday experiences between routine and spectacle; the commercial future of consumer and fan communities; and the aesthetics of experiences.

The visit provided an opportunity to present the objectives of theExperience Economy @TUNIprogramme and highlight the active collaboration between research, education and industry that is already taking shape in Tampere.