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Miika Salmi Lipiäinen
Professor of Practice
Experience Economy
+358 400 484 576
I am Finland's first Experience Economy Professor of Practice and my duties include planning, starting and resourcing research projects for the Experience Economy. I see as my mission to build a world-class team at the Tampere University whose work creates a world-class combination of cutting-edge research, applied business collaboration and education in the Experience Economy research in Tampere.
Sonja Sulankivi
University Lecturer, Marketing
Postdoctoral Researcher, Experience Economy
+358 40 730 5725
I am an experience-seeking everyday life observer and a passionate researcher of sustainable business. My background in the marketing department and research groups at the University of Tampere, as well as my previous work experience in domestic and international management consulting, create a lens through which I examine experiences from both scientific and practical business perspectives. My research interests include the potential of sustainable experiences to create well-being for communities, individuals, companies, the environment and society.


Heini Merkkiniemi
Doctoral Researcher
Management & Business
+358 50 552 8821
My expertise is in creative economies, entrepreneurship and leadership. I've worked as a festival director and consultant and been awarded as Agent of the year 2024. EE program is a super interesting new platform for connecting academics, businesses and professionals within the experience economy. As a researcher, my interest is in managing social sustainability, inclusion and shared value creation within the EE ecosystems.
Maiju Viiki
Experience Economy Account & Project Manager at City of Tampere
+358 40 646 2841
I am a project manager for experience economy at the City of Tampere and a doctoral researcher in the experience economy research program. My background is in audiovisual industry and business development. My research focuses on experience economy phenomena, managerial capabilities and public–private partnerships.








